5050INDIA

Sales promotion is another method of promotion which may be defined as ” a direct inducement offering added value or some other incentive for buyers to enter into an exchange. Sales promotion enhances and supplements the other forms of promotion.

The major tools of sales promotion are the following

point-of-purchase displays
premium
trading stamps
sampling and demonstrations
retailer coupons
consumer contests and sweepstakes
rebates
trade shows

Tags: Business

This entry was posted on Wednesday, June 10th, 2009 at 12:48 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.